Persona 2 (Angela)

NAME Angela

AGE 29 years

ROLE Freelance photographer

INTERESTS Photographing, writing, exercising

PERSONALITY Social, curious and alert

DESCRIPTION

Angela’s from Nürnberg, Germany. She’s an experienced backpacker and have been travelling periodically over several years. She’s single and currently renting out her apartment in Nürnberg to discover europe by train. Her job as a freelance photographer allows her to plan her time by herself and sometimes she tries to do some work while she’s out travelling.

She’s curious about new places and people and like having much going on. Sometimes she’s having trouble meet new people with similar interests when she’s travelling in a off-season-time.

She’s been to Stockholm several times before and this time she’s here to take photos for her current project, a photo project about scandinavia ordered by a german travel agency.

GOALS

Current goal: Deliver great photos to the travel agency

Current goal: Find people to hang with

Long-term goal: Develop her own company by hiring people and make it into a travel photo agency


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Senario 1

Senario: Preparing for a photography-day

Goal: Find people and nature that symbolize Stockholm (and scandinavia)

She has just woken up one early morning and is eating breakfast alone at the hostel. The hostel is very empty due to the season. Her camera is charging while she’s eating and she’s surfing the web for inspiration and information on her netbook using the hostels wifi. She’s using google and search for things like “Stockholm history”, “Stockholm autumn”, “People Stockholm” and “Experience Stockholm”. When she’s done, she packs her photo bag and goes out to experience the city in the gray autumn weather, not completely sure about what to do.

Senario 2

Senario: She is searching for a place to take a panorama photo over Stockholm

Goal: Take a great photo of the Stockholm skyline at night

After having dinner alone at a local café in slussen it’s getting darker outside. She want to find a place to capture the stockholm skyline at dusk. The café doesn’t have wifi so she goes out on the street to find nearest wifi hotspot. The time is limited though so she uses her smartphone with a downloaded offline map to find her position. She finds water nearby and walks to fjällgatan where she gets an good overview over skeppsholmen and djurgården.